MASTERCARD - ASTRONOMICAL SALES
Astronomical Sales was a proactive online promotion and integrated campaign that not only made a dent in awards shows all over the world, but also set a standard for all future Mastercard promotions.
HOME CENTRE - THINGS YOU DON'T LOVE
What do you do when the region's largest furniture retailer wants to announce their sales with a bang? You turn breaking things into an awkward act of love. Obviously.
HOME CENTRE - PRODUCT DIFFERENTIATION
Client: We have big machines that quality test our products, look!
Me, three hours later: Isn't the staggered downward force of 120kg more or less like 6 kids jumping on a bed?
Et voila!
MASTERCARD - IT'S NOT JUST A CARD
When I was called on to "have a go" at the concept for Mastercard's new global guidelines - a task that usually doesn't come to the Middle East - I was both flattered and inspired. Even more so when that concept (that was based on what my mom was going through during lockdown - thanks mom!) rolled out internationally. Here's the concept film my editor and I created in-house, that then gave rise to the 2021 global Mastercard guidelines.
BABYSHOP - BIG DRAMAS
Babyshop is the leading baby retailer in the GCC, and radio ads that play on baby drama are right up my alley.
MCDONALD'S - WHAT A TIME TO BE ALIVE
If you ever needed proof that lockdown made us all a little crazy, these radio and social ads are it.
NAKHEEL - INSPIRE WONDER
That rare moment when your pitch work makes its way on to the streets.
FP7 MCCANN - WHAT IF
This print ad is what happens when your CEO asks you to write a disruptive B2B long copy ad for your agency's new planning initiative, in the middle of lockdown when bored marketeers finally have time to read:
