TASSENBERG
How might we turn a famous South African wine, that's lost its coolness and appeal, back into the legend that it was? Here's the answer that won hearts, awards and a lot of free media.
LIBERTY AGILE
Explain to non-investors why this investment keeps their money safe from the risks of the stock market. Oh and, while you're at it, explain the stock market. Ok, Liberty, hold my drink....
MUGG & BEAN
Winner of South Africa's Top 10 Best Loved Ads, this little gem was a gamble that paid off. The actress had no idea we had flown in her best friends to celebrate her birthday with her (after we had timed the shoot to be on her birthday too). I had my heart set on real, raw, honest emotion to bring to life the message that spending time together - ahem, in Mugg & Bean - will always be more valuable than dropping a message via social media.
HOME CENTRE - MODULAR LIFE
Dear creatives,
Please make an interesting yet educational advert that shows our modular sofa in every possible form, while including different life stages and sticking to a modest budget.
FNB (First National Bank)
How do you make a bank aspirational and relatable? How do you decode bank-speak and help the everyman understand investing? How do you make an ad that resonates emotionally but also features bank moments? These were the wonderful challenges at FNB that made me fall in love with the banking sector. ​
